Wednesday, July 30

SARS Concert

Hey, let's throw a concert to boost business in Toronto.
Okay, but how will a concert help.
Uh, well people will come to T.O. and spend their money.
On what?
Uh, cab fare?

Okay, so people are coming to T.O. for the concert, that's not really in T.O. They'll eat food at the concession booths, or bring their own, they'll park, use portable toilets, and drive home later that night. No one will be staying in a Toronto Hotel cause it's on a Wednesday, no one will eat in T.O. restaurants because it's not over until late and it starts too early, and they'll want good seats so they'll bring their own food.
No one will shop in downtown stores for the same reason.
If anything it's going to detract from business, I know I won't be going to Toronto, because of the concert traffic, and I'm sure many others won't go either.
So how does this really help T.O. business?
Maybe it would boost the failing economy if it were closer to downtown, and on a Friday or Saturday so people would stay in town and go shopping the next day.
Anyway, as far as I can tell this is just going to be a big PR stunt with no real benefits. In fact, it may make things worse, now that we've been cleared from the SARS warning list, and it's almost gone in China and stuff, no one mentions SARS. People are beginning to forget about it. So what does Toronto do?
I throws a big party with word SARS in the title.
Good job!


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